All photos by Tripp Fay
Bradley Hoving Bodywork & Massage
LOCATION: Denver, Colorado
INDUSTRY: Health & Wellness
PROJECT:
Brand Identity
Logo Design
Creative Direction
Website Design
Copywriting/SEO
THE CHALLENGE
Bradley Hoving is a Licensed Massage Therapist with over a decade of experience — from supporting Olympic athletes at the Sochi 2014 Winter Games to pioneering recovery work for clients with traumatic brain injuries. The challenge wasn't his credentials; it was giving a voice and a visual identity to a practice that operates at the rare intersection of medical awareness, holistic wellness, and deeply personal empathy. Bradley's own recovery from a TBI had shaped his entire philosophy, and that story needed to come through in every touchpoint of his brand.
THE SOLUTION
We built Bradley a complete brand identity from the ground up — logo suite, color palette, typography system, brand guidelines, social media presence, copywriting, and a full website — giving his practice a cohesive, professional presence that reflects the depth and integrity of his work. Every element was designed to open the conversation around healing and recovery, conveying quiet confidence and warm resilience in equal measure.
BRAND STRATEGY & POSITIONING
We positioned Bradley Hoving Bodywork & Massage as a beacon of innovative healing in the wellness landscape — uniquely blending medical awareness with preventive health practices. The brand speaks to clients who have been let down by conventional care, and who need a provider with both the clinical knowledge and the lived experience to meet them where they are. Working with Bradley means partnering together to define and overcome the lessons and gifts of each individual journey.
VISUAL STRATEGY
We crafted a visual system that conveys calm authority without coldness — empowering without overbearing. The palette was designed to open the conversation around healing and recovery through warmth and natural ease, while the winged script logo mark communicates both freedom and grounded professionalism. A multi-configuration logo suite ensures flexibility across every application, from in-office materials to social media.