Peak Yoga
Social Media + SEO Strategy
Peak Yoga (now Summit Sol Wellness) Case Study
When a local yoga studio needed to shift its branding and find its voice in a crowded digital space, they turned to us.
We worked alongside Peak Yoga for years, through its growth and eventual transition to its new chapter as Summit Sol Wellness. Our partnership was built on bringing our Glimmer and Grit approach to the wellness industry—balancing the zen of the practice with the data-driven strategy needed to fill mats.
The Challenge
The studio faced a common hurdle: a lack of clear strategy and a general "social media fatigue." The world of online yoga often felt performative and unrealistic. Our challenge was to break down those barriers and create a digital presence that mirrored the studio’s true identity—comfortable, welcoming, and rooted in the local Summit County community.
Results
Over 2 years of collaboration, we saw a total transformation in how the studio connected with its students. We moved beyond "just posting" to building a sustainable marketing engine.
Member Retention: Drove a 10% increase in member registrations.
Seasonal Growth: Achieved record-breaking "drop-in" rates during the historically quiet shoulder seasons.
Ad Efficiency: Sold more 20-class packs than ever before through highly targeted, low-spend social campaigns that reached over 4,200 local yogis.
Social Media + Community Building
We optimized their digital footprint, transitioning accounts to professional business hubs and focusing on high-quality photography and video.
Instagram: Tripled the follower count with an industry-leading engagement rate.
Facebook: Gained hundreds of new followers and drove over 5,000 targeted clicks to the website through strategic event promotion.
Authentic Content: We replaced stock imagery with photos of "actual yogis"—reflecting the diverse, real-life community that calls this studio home.
SEO + Digital Longevity
As the partnership evolved, we implemented a rigorous SEO strategy to ensure the studio stayed at the top of search results for anyone looking for "Yoga in Summit County." By optimizing website copy and backend metadata, we ensured that the studio’s digital "front door" was as easy to find as their physical one.
A New Chapter:
While the studio has since been sold and rebranded to Summit Sol Wellness, the foundation we built together continues to support its presence in the community today.