Keystone Resorts
Social Media + Photography
Keystone Resort Case Study
Keystone Resorts wanted to elevate its digital presence across multiple dining and experience venues, each with its own personality but still connected under the Keystone brand. They needed a creative partner to bring consistency, storytelling, and engagement to their social channels while showcasing the unique charm of each location.
The Challenge
Keystone Resorts wanted to elevate its digital presence across multiple dining and experience venues, each with its own personality but still connected under the Keystone brand. They needed a creative partner to bring consistency, storytelling, and engagement to their social channels while showcasing the unique charm of each location.
Our Approach
I now manage four Keystone Resort accounts—Keystone Stables, Keystone Ranch, Ski Tip Lodge, and Bighorn Bistro—each with a tailored content strategy that highlights what makes them special while aligning with the larger resort identity. The creative strategy includes:
Seasonal Storytelling: Capturing signature experiences like horse-drawn sleigh rides, fine dining, cozy mountain evenings, and authentic ranch settings.
Photography & Video Assets: Producing scroll-stopping imagery and reels that highlight food, experiences, and the people behind the scenes.
Distinct Yet Cohesive Voice: Developing tone and visuals that let each venue stand out while still feeling part of the Keystone Resorts family.
Community Connection: Using authentic, local storytelling to build trust and excitement among both visitors and Summit County locals.
Takeaway
By managing social media for Keystone Stables, Keystone Ranch, Ski Tip Lodge, and Bighorn Bistro, Aspen Alley Creative has helped Keystone Resorts amplify its digital voice while staying true to the magic of each venue. The result is a stronger brand presence, authentic storytelling, and community engagement that drives real connections.
Expanded Creative Library: Built a versatile bank of assets for year-round use across four distinct venues.
Consistent Engagement: Increased social traction across all accounts through curated visuals, reels, and storytelling posts.
Brand Cohesion: Elevated Keystone’s online presence by creating a unified yet tailored identity for each location.
