https://www.aspenalleycreative.com/marketing-blog daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/19b709cc-b127-4cc1-b2f3-42dbc0b6c572/4E0A2521.jpg https://www.aspenalleycreative.com/marketing-blog/turning-grit-into-gold-creative-constraint monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/35706a75-76f1-4218-8cfd-7e0a67f0fe8e/joe-dudeck-5mnoJwQ1baw-unsplash.jpg Blog - Turning Grit into Gold: The Power of Creative Constraint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/when-the-numbers-dont-tell-the-whole-story monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/5ac4da48-06d2-4b29-a1fa-722012e8b31e/summitcountymarketingcolorado Blog - When the Numbers Don't Tell the Whole Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/empower-strategies-client-work monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/f9807d23-907c-4ad3-a749-bed0f5a002d3/Sarah+Andrews+Empower+Strategies Blog - Women Building What Matters: Empower Strategies   - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/your-business-offer monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/b4f5f66a-94bc-4d96-9dfd-e9534c1c59e6/laura-seaman-zmftMxIQCw4-unsplash.jpg Blog - The Alchemy of the Offer: Distilling Your Value Beyond Your Services - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/marketing-attunement monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/fd6578f2-27e6-4fd2-8b11-655c35f95981/michael-steinman-4ez0LProb-k-unsplash.jpg Blog - Paying Attention Pays Off: When Marketing Listens Back - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/2026-business-eval monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/0e8596f8-7a3e-4cca-bb0b-f822c7668edd/boliviainteligente-_6nh9cVLjyo-unsplash-min+2.jpg Blog - How to Evaluate Your Biz (and Your Marketing) Before You Plan for 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/small-business-social-media monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/7908180f-05a2-4dfe-903e-6d43eda3e795/hookle-app-ytAqRqKKbQI-unsplash_compressed+%281%29-min.jpg Blog - Your Small Business Social Media Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/support-local-nonprofits monthly 0.5 2025-12-03 https://www.aspenalleycreative.com/marketing-blog/marketing-contractor monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/86b94412-db85-465c-9ff4-b234a08af371/kelly-sikkema-M98NRBuzbpc-unsplash_compressed-min.jpg Blog - 6 Tips for Effectively Working With a Marketing Contractor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/48097b99-7bfa-435c-8be9-beb104c88d0f/olena-bohovyk-17jdcPkJxRo-unsplash_compressed-min.jpg Blog - 6 Tips for Effectively Working With a Marketing Contractor - Share your brand assets: One of the most important things you’ll provide your marketing contractor is information about your brand—your logo, color palette, fonts, slogan, brand guidelines, brand story, and business promise (if you have one). These “brand assets” are essential for your marketing consultant to create content, manage web projects, plan events, and represent your business accurately across all channels. Make it easy for them to access: Keep all these assets in one convenient digital folder with shared access so your contractor can quickly find what they need without having to reach out to you constantly. It’s a best practice to have this ready before your first day working together, and in most cases, your contractor will request it as part of their client onboarding process. 3. Know your passwords. Share account access safely: Much of marketing today happens digitally, from social media to email, newsletters, blogs, CRMs, and your website. If your marketing contractor will be managing any of these platforms, they’ll need access to the appropriate accounts. Protect your passwords: With hacking and cyberattacks on the rise, sending passwords via email or phone isn’t safe. Instead, use secure password-sharing tools like 1Password or TeamPassword. These allow your contractor to access the accounts they need without exposing your actual passwords, keeping your business safe while enabling them to work efficiently. https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/d360437b-c872-42f8-a783-d8618bdb2f42/elena-koycheva-VmcIMhuWCac-unsplash.jpg Blog - 6 Tips for Effectively Working With a Marketing Contractor - If you can’t commit to meeting with your marketing contractor at least once a month—whether virtually or in person—it will be difficult to maintain the level of communication needed to achieve your marketing goals. Regular check-ins are key to keeping projects on track and ensuring your needs are being met. A minimum of one hour per month is ideal to review priorities, discuss ongoing projects, evaluate what’s working, and identify areas for improvement. These meetings are also a great opportunity for your contractor to ask questions and share updates on new marketing trends or opportunities that could benefit your business. Before you start working with a marketing contractor, take some time to think through these considerations. Being prepared helps ensure the relationship starts smoothly and continues successfully. https://www.aspenalleycreative.com/marketing-blog/seo-101 monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/1318724a-9825-4933-8693-309a3221a029/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash_compressed-min.jpg Blog - SEO 101 with 5 basic tips to get you started on SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/boutique-marketing-agency monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/1760129058383-F323Z1EDK3GQASQVT5J4/unsplash-image-MVS3ecBsfmk.jpg Blog - Boutique Marketing: The Sweet Spot Between DIY and Full-Service - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/what-is-a-fractional-cmo monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/7bb800df-1c62-4ffa-950b-83916384fcb1/krakenimages-376KN_ISplE-unsplash_compressed-min.jpg Blog - Why a Fractional CMO Might Be the Missing Piece in Your Small Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/ai-for-authenticity monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/f8d0532b-8cb4-4128-b5c0-122a14e97c47/unsplash-image-vi1HXPw6hyw_compressed-min.jpg Blog - AI for Authenticity: How to Stay Human in Your Marketing (and Not Lose Yourself) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/6352103a-0373-4c29-b40f-16fb3d0c83bf/smiling%2Baspen%2Balley%2Bcreative%2Bmarketing%2Bcolorado_compressed-min.jpg Blog - AI for Authenticity: How to Stay Human in Your Marketing (and Not Lose Yourself) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/6-questions-end-of-year-brand-checklist monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/b030b26e-95ae-4dee-8a66-ee11ca8a69ad/AAC%2BBrand_Concept%2B1_Primary%2BLogo_Black_Light%2BBackground_compressed-min.jpg Blog - 6 Questions to Ask Yourself For An End-of-Year Brand Check-In - Make it stand out Here’s an example of our logo over a photo. Does this fit our brand? Yes. https://www.aspenalleycreative.com/marketing-blog/from-diy-to-marketing-team monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/b452de43-3ce5-47dc-be0e-64c8fe501612/unsplash-image-1FI2QAYPa-Y_compressed-min_compressed-min.jpg Blog - From DIY to Team Power: How to Know if It’s Time to Work with a Marketing Team - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/aspen-alley-creative monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/688c333a9954af17af01e15c/d6fc4f02-e2f2-43ee-b3d9-8677960c69b5/aspen%2Balley%2Bcreative%2Bfemale%2Bboutique%2Bmarketing%2Bagency_compressed-min.jpg Blog - From the Mountains to Your Marketing: Meet Aspen Alley Creative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aspenalleycreative.com/marketing-blog/category/Clients monthly 0.5 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